Who are your ideal or target customers?
KNOWING CAN SAVE YOU TIME AND MONEY
Do you know exactly who your ideal customers are? You will find this out when you do buyer persona research. Buyer Personas help you drive sales quicker, because you’ve identified your ideal customer, and know who to go after in the future.
So do you know who your ideal customers are? Or if you are going into a new market, what that person looks like?
By doing Buyer Personas, this is where you get a good look at who your ideal customers are, and you get to see what traits they have, and what makes them buy.
You find out if they are male or female? Work in a large, medium or small sized companies? Are they certain age or have a certain job title?
And by knowing who you need to target, it will increases your marketing efficiency and will cut down on waste in your marketing budget, as well as save time because you are focusing on the right people.
Three to four buyer personas usually account for over 90% of a company’s sales.
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