Marketing Research helps you find out the little things about your customers Exactly how well do you know your customers? Do you know if they prefer Coke or Pepsi? If they would rather go out bowling than out to eat? How about if they like to watch TV
Using Data and Research to know WHERE Your Customers Are You have heard the expression “Location, location, location.” Real estate agents say that when they are trying to get a good selling price for a home. Some of the same goes for many businesses. Knowning where your customers
How Much Should You Budget for Marketing? While it varies from industry to industry, there are a few guidelines Trying to figure out your marketing budget can be confusing, but it doesn't have to be. When budgeting, most business owners know how much to budget for things like IT, telephones
Here’s why you shouldn’t stop your marketing activities when the economy sours Case study after case study shows that when economic times are bad (recession, downturn in the market, uncertainty like now), companies that keep marketing come out stronger in the long run once things return to normal.
How To Use The Right Words To Create Value Is Your Business A Gourmet Street Taco? In the marketing seminars we present at, we do this little exercise that shows a form of pricing strategy. Before we show up we always go to a local Mexican restaurant and buy