Marketing Research Will Improve Your Sales
Marketing Research helps you find out the little things about your customers Exactly how well do you know your customers? Do you know if they prefer Coke or Pepsi? If they would rather go out bowling than out to eat? How
Using Data To Improve Your Marketing – Mapping
Using Data and Research to know WHERE Your Customers Are You have heard the expression “Location, location, location.” Real estate agents say that when they are trying to get a good selling price for a home. Some of the same goes
How Much Should You Budget For Marketing?
How Much Should You Budget for Marketing? While it varies from industry to industry, there are a few guidelines Trying to figure out your marketing budget can be confusing, but it doesn't have to be. When budgeting, most business owners know how much
Why You Need To Keep Marketing During a Downturn
Here’s why you shouldn’t stop your marketing activities when the economy sours Case study after case study shows that when economic times are bad (recession, downturn in the market, uncertainty like now), companies that keep marketing come out stronger in the
How The Right Words Will Create A Perception In Value
How To Use The Right Words To Create Value Is Your Business A Gourmet Street Taco? In the marketing seminars we present at, we do this little exercise that shows a form of pricing strategy. Before we show up we always go
How The Sales Funnel Has Changed
You Need To Be In Front Of Your Customers Through Out The Buying Process Not so long ago, it was the role of the Marketing Department to build Awareness and Interest for a company’s product or service. Done mainly done through
Why You Need A Brand Identity
How you look to people sometimes can mean if they become a customer or not. Would you buy from a store that had paint pealing from the walls? Or if it had a stale smell when you walked in? What
Tips For What To Do During A Trade Show
Make Sure You Do These To Make Sure You Have A Successful Trade Show The show is underway and there is no turning back. What do you do now to make sure things to smoothly? Here are some trade show tips
Tips On How To Put On A Successful Webinar
Putting on a Successful Webinar Takes a Bit Of Planning This post will give you some tips on how to produce a successful webinar. We assume that you have read our other posts on webinars, and have followed those tips. One thing
Why Outsource Your Marketing To An Agency?
Get A Marketing Agency For A Fraction Of The Cost Hiring Your Own Team The main reason you want hire a Marketing Agency (also called an Advertising Agency) is that you will be paying a fraction of the cost as you