Why Outsource Your Marketing To An Agency?
Get A Marketing Agency For A Fraction Of The Cost Hiring Your Own Team
The main reason you want hire a Marketing Agency (also called an Advertising Agency) is that you will be paying a fraction of the cost as you would if you had your own marketing department. For example, if you wanted to have your own marketing department, you would need:
- group manager
- graphic designer
- copy writer
- digital specialists (website and eBlasts)
- digital advertising specialists (Google Ads, etc.)
- eCommerce specialists (if you sell online)
- CRM manager
- video/photography specialists
That team would cost you around $500,000 a year to have on your payroll. But if you were to hire a marketing agency you would pay in some cases 10% of that or $50,000 a year for all of that. Now keep in mind in some bigger companies, this team is busy 100% of the time for that company. But in many cases, some companies don’t need a team like that full time, so that’s how it can be so much less.
Plus with a marketing plan in place, the team know what to work on and works towards those deadlines.