How do you know what programs are successful? Tracking your Return On Investment (ROI) will let you know what is working and what isn’t, and will allow you to adjust quicker, saving you time and money.
Someone once said that they waste half of their marketing budget on things that don’t work. The only problem was they didn’t know which half it was.
This can be easily remedied by tracking what you spend your marketing dollars on, seeing how many leads that generates, and then track sales from that.
Implementing a CRM system with Dashboards and KPIs is key to keeping this easy and simple. You can do it without, but it will take time away from other, more important things.
81% of marketers would increase spending on digital, mobile, and social channels if they could better track ROI.> Adobe.com
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50% of B2B marketing executives find it difficult to attribute marketing activity directly to revenue results as a means to justify budgets.> CMO.com
Email is the best digital channel in terms of measuring ROI.> Constant Contact
Which content marketing tactics get the best ROI? More than half (51.9%) of marketers say video.> Enterprise Thought Leadership